According to social media experts, you should be posting on Facebook and LinkedIn daily, and tweeting at least 3 times a day in order to increase your followers and reach.
If you’ve not got a dedicated social media manager churning out posts left, right and centre, how the heck are you going to be able to do that while keeping up your own day job?
I don’t know about you, but I don’t think I do enough interesting stuff to warrant tweeting 3 times a day. Not unless people want to know what I had for breakfast, lunch and dinner?!
So here are my top tips to help you create more content for social media in order to increase your followers…
1. Create a content calendar
My content calendar is in an Excel spreadsheet but there are plenty of tools out there to help you.
My calendar includes any relevant events that I’ll be attending or writing about, as well as national and international days. Did you know there’s an International Day of Happiness, an International Coffee Day and even an Employee Appreciation Day? There’s pretty much a national day for everything, so I’d suggest just picking a handful you feel are relevant rather than piggybacking on every single one. Don’t forget to use the hashtag if there is one!
2. Evergreen content
Why should a great piece of content be published just once and then never seen or heard of again?
In the same way that evergreen trees don’t lose their leaves, evergreen content doesn’t lose its relevance and doesn’t become dated. How-to guides, case studies and top tips are great and easy-to-create examples of evergreen content that you can reuse again and again. Just check that all the information is still accurate before you re-share.
3. Repurposed content
Similar to evergreen content, the ability to repurpose content is a great weapon to have in your armoury.
Writing a substantial and informative article takes time and effort, especially if there’s an element of research involved. So, get the most out of your efforts by repurposing it in different ways – like creating an infographic if it includes figures and statistics. Or if you’ve interviewed someone of authority, pull out a quote and create an image of it to post on social media.
4. Links to FAQs or product information
Depending on the nature of your business, you may be able to link to product information on your website, or ways to use your product (like recipes if it involves food). Failing that, linking to information your followers will find useful, like FAQs or blog posts, is a good way to keep your social media channels fresh and relevant.
5. Retweeting/sharing others’ posts with your own opinion
You don’t always have to keep trying to reinvent the wheel with your own, unique content. It can be time consuming, but keeping an eye on what others in your industry are saying and then sharing their posts shows that you’re keeping on top of trends and news. Adding your own opinion, whether you agree with the post or not, gives your share added value.
Need help with your social media content?
So, there you have it…5 tips to keeping your social media channels updated with fresh content. A mix of all 5 of these will help increase your reach and followers while raising your brand awareness.
Now you just need someone to write all these social media posts. Let’s chat!