“Do you ever worry you’ll run out of stuff to say?”
I often get asked this question when I tell people I’m active on social media and post on LinkedIn daily.
I had this exact same worry at the start, too. People were recommending that I should show up more on social media and just the thought of posting regularly made me cringe.
Why would people want to hear more from you?
You probably think you’ve got nothing interesting to say, right?
Wrong! Just because you don’t find it interesting, doesn’t mean other people won’t find it interesting.
You’re an expert in your field and know your stuff. By using your business and life experience, you can add heaps of value.
And don’t forget, not everyone will see every post you put out. It’s a good idea to repeat your messaging – maybe not every day, but certainly on a regular basis.
Posting regularly, and at the same time each day, means people will start to look forward to your posts and actively look out for them.
If your followers don’t like what you have to say, they can unfollow you.
How do I know what to write about?
When it comes to knowing what to post about, I’ve found the key is to mix up the topics you talk about to keep people interested.
So one day you might post about the services you offer, the next you could talk more personally about your career journey or introduce yourself, so people get a peek into your life.
Having a few content pillars is a great way to ensure you’re keeping people interested and appealing to your target audience.
What if I run out of things to say?
I’ve been posting regularly for over a year now and I haven’t run out of things to say. I’ve got plenty of ideas up my sleeves to keep me going but here are 5 top tips if you do find yourself running low on ideas…
Repurposing - I keep a log of all my posts and how they performed. Then every few months I’ll go back and see which ones performed well, rejig them slightly and post again. You don’t need to constantly be churning out brand-new content.
What questions are your customers asking? - Answering your customers’ pain points in a post is a great way to offer value. That way you also know you’re posting content you know your target audience are going to want to read.
What do you do? - You know the answer to this but have you explained it to your followers? Although you’re an expert in what you do, other people might not have the first clue, so don’t gloss over the detail. You could focus on a different aspect each day and show some results of your work – like testimonials or case studies.
Show yourself - People buy from people. I say this a lot, but it’s true. They want to see the person behind the business, so don’t be afraid to post a selfie and show some personality – even what you do in your spare time.
Get inspired – Read posts from people you admire in your field and keep a note of anything they say that inspires you. Then write your own take on it. I use a Google Doc, which I can access from my phone or laptop, and I use it to jot down any ideas that come to me. It’s funny how inspiration can strike at the strangest of times! Keep an eye on the news, too, and respond to anything that’s related to your industry.
If you want to boost your social media presence but struggle to create the content, I can help!