Are you tired of spending ages on your content marketing and posting consistently but hearing nothing but crickets? I feel your pain. I know how frustrating it can be when you create content every day, and you don’t get the results you’d hoped for – especially when you know you’re bloody awesome at what you do. Being visible and consistent in your marketing is a great way to raise your profile and bring in new clients. But if your content isn’t landing and generating enqui

When I first went self-employed, I had lots of advice telling me to niche down. But I was resistant to doing that, because I thought it would limit me. In my head, fewer people meant fewer opportunities. And I’d spent my entire career writing for different industries – I enjoyed the variety. I didn’t want to box myself in. So, I ignored the advice and instead, I tried to appeal to everyone. Spoiler alert: it didn’t work. What happens when you talk to everyone I learnt the h

“Just be consistent with your content.” If you’ve been running your business for a while, chances are you’ve heard this advice a few times. Post consistently. Show up consistently. Stay visible consistently. But what does it even mean? Intention over consistency Staying consistent looks different to different people. You don’t need to post every day, because that’s just going to leave you resenting your marketing and will probably lead to burnout. It’s about finding the rhyth

If you’ve been thinking about joining Ready, Steady, Write, but have a few reservations, you’ve come to the right place. I’ve put together some questions and answers that you might have wondered yourself. If your question isn’t listed here, get in touch and let me know (scroll to the bottom for ways to get in touch). I’ll even add it to this page. What is Ready, Steady, Write? It’s my accountability club for female business owners who want to get on top of their content mar

I loved watching Vicky Pattison on Strictly. And I was gutted when she was voted out of the competition. Spoiler! Not only was she a fab dancer, but she cracked me up. Why? Because she doesn’t take herself too seriously. Plus, she doesn’t fall into the trap of sounding like every other reality star out there – and let’s face it, there’s a lot of them around these days. Some of the lines she came out with on the show were hilarious. If you've not been watching Strictly or ar

I’ve lost count of how many times people have asked me how I find the time to publish content consistently. I’m not gonna lie, it takes some hard work and a fair bit of determination. But I’m as stubborn as they come. And when I set myself a goal, I make sure I bloomin’ well achieve it. Make marketing a priority When you run a business, you’re not just doing the work you set out to do. You’re managing the finances, marketing your services, dealing with customer queries, and

When you first started your business, you were probably told “you need to be doing content marketing”. So you set up an Instagram...

When you’re a business owner, you have to wear all the hats - the accountant’s hat, the HR manager’s hat, the marketing manager’s hat....

When you’re building your business from the ground up, you wear a lot of different hats . There’s the CEO hat, the finance director hat,...