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Why content marketing is the secret weapon in your business toolkit
When you’re building your business from the ground up, you wear a lot of different hats . There’s the CEO hat, the finance director hat,...
Jun 4


Offloading the mental load
I snapped at my husband last night.  He didn’t do anything wrong. I was just tired.  Not just physically tired. That also goes without...
Apr 24


3 reasons you need a copywriter
Aside from being a flippin' awesome writer, an experienced content strategist, and just a genuinely nice person to work with, there are 3...
Apr 3


5 mistakes brands make when writing for parents
Being a parent is the toughest job in the world, and from my experience, parents want relatable content and reassurance that they’re...
Nov 17, 2024


Balancing motherhood and business: the reality of being a mum and business owner
It’s no secret that being a mum is tough. A study that looked at 2,000 American mothers of kids between the ages of five and 12 years...
Oct 29, 2024


7 things I’ve learnt since becoming a school mum
As the new school year gets under way, I've been reflecting on what I've learnt since becoming a school mum. It has gone incredibly fast,...
Sep 1, 2024


7 top tips to successful toilet training
One in four children starting school in September, aren’t trained to use the toilet. That was the statistic I read in a news story  last...
Aug 28, 2024


Reflections of a mum
When did I become a mum? I know there’s an obvious answer to that question, but it’s crazy to think how much my life – and more to the...
Aug 18, 2024


Why I was dreading turning 40
It seems trivial, but I was dreading turning 40.  Yeah, I know age is just a number. But this one seemed like a mighty-big one.  I...
Aug 11, 2024


Why perfect parenting doesn’t exist
There’s no such thing as a perfect parent. There, I said it! I’m certainly not a perfect parent. This picture may look like we’re an...
Jul 25, 2024


The different hats of a content writer and business owner
As a freelance writer and business owner, I wear a lot of different hats. I’m still learning how to run my business effectively, but...
Jul 2, 2024


7 tips for returning to work after maternity leave
My confidence and maternal mental health were at an all-time low when I went back to work after having my first daughter. I’d spent a...
May 3, 2024


What’s the difference between a copywriter and a content writer?
If you’re looking for someone to write for you – whether that’s blogs, a landing page or some social media posts – do you know what to...
Apr 22, 2024


7 reasons why building a business is like raising kids
I know what it’s like to build a business while raising kids. And it might seem crazy, but there are some striking similarities. You’re...
Apr 2, 2024


7 signs you need new website copy
As a mum in business, you know that having a killer website is like having a secret weapon in your back pocket (along with the snotty...
Feb 2, 2024


5 lessons I’ve learnt from posting regularly on LinkedIn
When people told me I should post more regularly on LinkedIn, I had my concerns and shrugged the idea off at first. 🙈 Surely I’d run out...
Jan 3, 2024


5 things I’ve learnt from being a parent at Christmas
I love Christmas – always have. But I have to admit, once I became an adult, it kind of lost its magic. That was until I had kids. They...
Dec 27, 2023


The pressure of being a mum at Christmas (and why there’s no such thing as perfection)
It’s December, aka the craziest month of the year! Even though the shops have been full of Christmas stuff since August, there’s a...
Dec 14, 2023


7 mistakes you’ve probably made on LinkedIn (and how to fix them)
If you’re not getting the results you want from using LinkedIn, there could be a number of reasons why. Having been actively using...
Nov 30, 2023


7 reasons to hire a content writer
Why would you hire a content writer? Anyone can write, right? Of course, you could write your own blogs, social media posts, emails and...
Oct 16, 2023
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