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How to find success on social media

Keeping up appearances on social media is hard work.

With so many different social media channels, there’s a huge pressure to be active on all of them, which often means you don’t really give any of them your full attention and end up spreading yourself too thinly.

Firstly, you absolutely don’t have to be on every channel. Instead, think about where your target audience hangs out.

For instance, if you’re trying to reach young people, TikTok is probably the place to be. If your ideal customer is in the corporate sector, LinkedIn might be a better bet.

It’s also a good idea to consider the type of business you run. So, if your business is very visual or product-led, Instagram could be the most lucrative channel for you. If you have a community, Facebook might be the best option.

Pick the one(s) you think will benefit your business the most.

Personally, LinkedIn has been the most successful social media channel for me since setting up my business. Here’s how…

How I found success on LinkedIn

I’ve been on LinkedIn for yonks but only ever really used it as a place to upload my CV and work experience.

Then, when I set up my own business, I decided to start posting content semi-regularly and building my network.

Since January I’ve made a conscious effort to post on LinkedIn every working day. And you know what? I’ve noticed a big difference in my analytics.

  • I’ve grown my network

  • My follower count has increased

  • My engagements are up

I feel the need to point out that I am by no means suggesting I’m some kind of influencer.

Sure, some of my posts are a total flop. But who cares? What matters is that I’m putting myself out there and learning what does and doesn’t work.

Plus, I actually enjoy posting on LinkedIn now. I’ve built a great little network and I’m part of some awesome communities.

LinkedIn has brought in the most clients for me – at least 4 since I started posting regularly.

Top tips for posting on LinkedIn

Here are my top 5 tips to keeping up the momentum on LinkedIn…

  1. Repurpose content - go back through old posts and see what you can use again, maybe with a few tweaks or a different image.

  2. Keep an inspiration log - you never know when inspiration might hit, so keep a notebook handy. I have a Google doc that I can access from my phone or laptop, where I dump any content ideas while I remember them.

  3. Comment on other people’s posts - you don’t have to publish your own post every day to keep up appearances. Commenting on other people’s posts is a great way to show your face and add value. Plus, it might spark inspiration to create your own post from what you say.

  4. Show your personality – people think LinkedIn is all about business, but you know what they say, ”people buy people”. So forget the LinkedIn police who say: “This isn’t Facebook” when you post a selfie of you on holiday. It’s a great idea to give people an insight into your life and what it’d be like to work with you.

  5. Just do it - the more you post on LinkedIn, the easier it becomes. Trust me.

So if you’re looking to grow your business and get yourself out there, LinkedIn is a great place to start. It has come a long way since just being a platform where you upload your CV.

If you’re stuck for ideas on what to post on your social media channels, or don’t have time to write the posts yourself, I can help with that.

And if you’re already on LinkedIn, drop me a connection request.


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