What even is a content marketing strategy (and why should you care)?
A strategy is basically a posh word for a plan. It’s not about posting every day or cranking out more content. It’s about having a clear plan for what you’re saying, who you’re saying it to, and what result you want to see from it.
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A strong content strategy helps you:
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Stop second-guessing yourself
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Attract more of the right people
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Build trust over time
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Content without a strategy is just noise. Let’s fix that.

When we work together, I’ll help you:
✅ Get crystal clear on your core message and what sets you apart
✅ Map out content pillars that support your offers and your values
✅ Create a plan that’s sustainable and actually fits your life
✅ Know exactly what to post (and why it matters)
Strategy services
Choose your path to better content
Three ways to work together, depending on how much support you need
Strategy session
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60-minute focused
content strategy session -
Research done in advance on website, offers and existing content
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Clarity on goals, audience and what your content is actually for
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Guidance on voice, tone and what to lean into (and stop doing)
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Clear, prioritised action plan afterwards
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Confidence to move forward without second-guessing
Best for: gaining clarity on your content at an entrylevel investment
£295
Done-with-you
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Everything in the strategy s
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ession
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A clear, joined-up content strategy across channels
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A structured set of content ideas for you to write, tailored to your audience
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Titles, angles, hooks and calls to action for each content piece
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Content that sounds like you
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Momentum and support without having to figure it all
out alone
Best for: hands-on founders who need guidance and support but
can write themselves
£2,800
Done-for-you
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Everything in done-with-you
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Full content strategy, creation and optimisation
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I'll write content in your voice
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Content designed to
generate enquiries,
not just visibility -
Minimal time and input required from the client
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Consistent, confident output
without the burden of producing your own content
Best for: founders short on time who want everything done for them



