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Website copy that explains what you do and why it matters

If visitors don’t understand what you do, it probably isn’t about design.

 

I can help you say the right things, in the right order, so your website feels clear, human, and fun to read.

The Grammar Mama
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Website copy for women who know their worth and want their website to show it

You didn’t start your business to be a writer.

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But every word on your website is shaping how people see you and whether they buy from you.

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You’ve already built something powerful. You’re booking clients and building a reputation.

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But your website? Outdated, half-finished, or just not doing you justice.

 

And if you're being honest, you don't have the time or energy to figure out what to say or how to say it in a way that actually feels like you.

If writing your own website copy makes your brain melt, you’re not alone.

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It’s hard to write about yourself and persuade people you’ve never met that you’re the one for them.

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That’s where I come in.

 

I help female founders like you go from: “Ugh, this just doesn’t sound like me” to “OMG, this is exactly what I wanted to say, but better.”

 

You deserve a website that works as hard as you do.

Why strong website copy matters

Your website is the shop window to your business. It’s your first impression. So make people stop and notice you with beautifully crafted and engaging copy.

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It’s your silent pitch. While you're on a client call, eating dinner, or finally taking a weekend off, your website should be converting... not confusing.

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Good copy doesn’t just describe what you do. It makes people feel why it matters and why you’re the right person for them.

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Website content audit

Your website should be doing more than just sitting there looking pretty. Let’s find out what’s working, what’s not, and how to turn more visitors into clients.

 

Book a detailed content audit for £215.

I’ll review the main pages of your website and provide you with a comprehensive report with suggestions for improvements you can make yourself, straight away.

Done-for-you website copy

If your website doesn’t sound like you (or speak to the people you really want to work with), it’s time for a copy glow-up.

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Let’s turn your site into your most valuable team member.

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Book a free 30-minute virtual cuppa and let's chat about how I can help make your website copy work harder for you.

When we work together, you get:

  • Website copy that sounds like you – clear, engaging and confident

  • Words that connect with the exact people you want to work with

  • A clear path that helps your dream clients go from just browsing to “when can we start?”

"I hired Jo to carry out a content audit of my website. She was extremely thorough, and her feedback was thoughtful, constructive and actionable. She made several suggestions I hadn't considered, and I now feel I can see the wood for the trees. I'll be implementing all her advice!"

Debbie, debbie-emmitt.com

OTHER SERVICES

The things I can help you with...

Blogs

Turning your ideas, expertise, and client questions into useful long-form content. Blogs that add depth, improve clarity, and support everything else you publish.

Social

Supporting you to show up consistently on social media with content that sounds like you. No trends for the sake of it, just thoughtful posts.

Content strategy

Stepping back to look at the bigger picture. Getting clear on who you're talking to, what your content is for, and how it all joins up.

Email

Helping you stay in touch with your audience in a way that feels natural, not forced. Clear emails that build trust and keep people engaged.

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Know you should be writing – but it's never quite top of the list?

Ready Steady Write is my accountability club for people who want to write more regularly, with structure, encouragement, and no pressure to be perfect.

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